Forrest Hughes
Digital Marketing & E-Commerce Fulfillment Expert
Who is Forrest Hughes?
I am a digital marketing strategy and e-commerce fulfillment strategy expert and consultant. I have years of experience that includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), Website User Experience and Design, Social Media Marketing, Fulfillment Strategy Solutions, and International Shipping Strategy. While I have a broad range of consultation experience, my passion is lifting small, medium, and growing companies to the next level using digital marketing strategy, backed by automated logistics solutions that work.
Marketing Work Experience
FedEx Services
Digital Commerce Solutions Advisor
2019-Present
Provides customers with digital marketing best practices and fulfillment solutions in order to increase customer efficiency and revenue. Customizes communication, digital marketing strategies, and fulfillment solutions to meet the needs of customers that range from startups to corporations that do tens of millions in revenue. Educates internal and external decision makers on digital marketing and e-commerce. Leads and collaborates on internal projects to improve processes and to promote revenue growth.
Consultant
Digital Marketing Consultant
2019-Current
Has worked with businesses of varying size, scope, and industry to consult on achieving business marketing needs and implementing digital marketing strategies. This has included consultation and implementation work on various digital campaigns including search engine optimization, digital ads (SEM & social media), conversion rate optimization, drip campaigns, and analytics optimization.
HigherVisibility
Senior Brand Success Manager
2016- 2019
Served as a liaison between customers and cross-functional internal teams to ensure the successful delivery of digital marketing strategies based on client needs and analytics insights. Developed and managed long-term relationships with small, medium, franchise, and enterprise clients engaged in SEO, SEM, organic and paid social media, and web design services.
Education & Certifications
Mississippi State University
Bachelor of Business Administration - 2016
Major: Marketing
Google Analytics & Ads Partners Certification
eCommerce & Social Media Specialist
Digital Marketing Certified Associate
Skills
Google & Adobe Analytics experience
Extensive on-page, technical, off-page, & local SEO experience
Search, display, shopping, & video SEM campaign strategy experience, primarily with Google Ads
Organic & paid social media campaign strategy experience
Google Search Console & Google Tag Manager experience
Website & landing page design experience with an eye for conversion rate optimization (CRO)
Marketing technology experience (e.g. SEMRush, Ahrefs, Sparktoro, HubSpot, HotJar, CallRail, Screaming Frog, etc.)
Interview, training, & mentoring experience through senior associate roles
Excellent communication & presentation skills with extensive experience presenting to CEOs/CMOs
Project leadership & project management experience
Self-educated on Tableau & SQL
WordPress design experience (such as this website!)